The New GM
By: James Sawers
General Motors is a company to watch. That’s right. The General is on the brink of a serious comeback. With a new marketing campaign, improved quality, and newly designed world-class vehicles, they are a future force to be reckoned with.
In the past two years General Motors has lost nearly 30% of its American market share. They have continued to lose in the American marketplace. That’s okay with GM executives too. GM continues to gain where it counts, globally. In order for GM to be competitive and profitable wit their “New GM” business plan the company needs to be a force globally.
General Motors has a heritage in the United States. They have been known for being “the” company in America. They have given great classics to the people (i.e. Corvette, GTO, Camaro, XLR, Chevelle, and so on). These were great cars of the 20th Century. The fact today is the 21st Century has come upon us and the time for a global business has as well.
What’s interesting is that the executives at GM get it this time. They understand after numerous failed attempts, that they need to be a global car company. Their products need to appeal to the masses globally. With entries like the CTS Sport Wagon, and Chevrolet Cruze, that will not be a problem.
For America, we have gotten the new greats. We have received the likes of the new 2010 Cadillac SRX, Buick LaCrosse, Pontiac G8, Pontiac Solstice, Cadillac CTS, CTS-V, and CTS Sport Wagon. The car that kicked off the new quality, marketing, and new GM is still popular today, the Chevrolet Malibu. The point is General Motors gets it. The industry has serious hard work ahead of it.
Getting customers back is hard, especially after alienating many of them over the years due to the lack of quality, poor dealerships, poor service, and just an overall bad experience. General Motors understands this and is confident in their line-up and the future line-up of their business.
Hats off to General Motors and “May the Best Car Win.”
